Backlog
What is a backlog and when is yours a problem?
A backlog is the pile of open questions. The number says little; the age of the oldest says everything.
In short
The backlog in customer contact is the total of conversations open at a given moment that still require an action from you. It differs from the queue in that the queue is about what needs distributing today, while the backlog also contains everything already assigned but not yet closed.
Why the number tells you little
A backlog of eighty conversations can be healthy or alarming, and the number itself doesn't show which. Eighty conversations all from today is a normal Tuesday. Eighty of which twelve are older than a week is a team no longer touching part of its work.
So look at the age distribution and at the oldest conversation. That second number is the most honest figure in your whole overview, because it points precisely at the customer who's worst off.
The old tail and why it grows
Nearly every backlog has a tail of conversations nobody picks up. They usually share something: there's no clear next step, or the question belongs to another department, or the answer is uncomfortable. They get skipped every day because there's always something that finishes faster.
That tail grows not from capacity but from the absence of an owner with a date. A conversation waiting on something shouldn't be a ticket any more but a task, and a conversation nobody knows what to do with should be escalated rather than skipped.
What to do with a backlog that's grown too large
The reflex is working the list top to bottom. That rarely works, because the oldest conversations are precisely the hardest. What does work is first sorting the pile by what's needed: an answer, a decision, or waiting on someone else.
With a large backlog an honest message to the waiting customers is nearly always the cheapest step. An email saying it's taking longer and when you'll be back removes the chaser emails that would otherwise pile on top. Do that once only, and keep to the date you name.
Backlog or queue?
| Backlog | Queue | |
|---|---|---|
| Contains | Everything open, including assigned work | What still needs distributing |
| Time frame | Built up over days or weeks | Today |
| Says something about | Whether you structurally keep up | Whether you have enough people right now |
An empty queue with a growing backlog means work is being distributed but not finished. That's a different problem from understaffing, and adding people doesn't help against it.
Where it goes wrong
Counting waiting-on-customer in your backlog
Conversations waiting on a customer reply aren't a backlog. Split them out, otherwise your pile looks larger than the work that's actually there.
Clearing the backlog by closing
Bulk-closing without an answer lowers the number and returns the same conversations a week later, with an angrier opening line.
Only looking at the total
Without an age distribution, an average-looking pile hides a tail of conversations open for three weeks.
Sending repeated apologies
A second email saying it's taking even longer is worse than no email. Name a date you'll meet, even if it's further out than you'd like.
What to do this week
Sort your open conversations by age and look at everything older than a week. Note per conversation what it needs: an answer, a decision, or someone else. The third category shouldn't be a ticket any more but a task with a name and a date, and that shift makes your backlog honest in one afternoon.
What this looks like in a system
In Cuego the oldest open conversation appears as a separate figure in the overview, next to the total, so a tail doesn't vanish into an average. Conversations waiting on the customer are counted separately and their SLA timer is paused. If a conversation waits on another department, you turn it into a task with an owner and a date, so it leaves your response time figure without leaving your sight.
AnalyticsRelated terms
Queue
A queue is the list of conversations waiting on someone. How you sort that list determines which customers you systematically help too late.
Read onFirst Contact Resolution
First Contact Resolution is the percentage of questions finished in one go. Of all customer service numbers, this is the one that predicts the most work.
Read onTask management
A task is the work left over after you've answered the customer. That work usually sits in someone's head, and there it's invisible.
Read on