Marketing actions powered by customer conversations and data

The recipient list comes from the same customer data as your service. So you can select on orders and behaviour, not just on a list someone imported once.

Anyone who unsubscribed or sits on the suppression list drops out automatically. That isn't just decent but necessary: one mail to someone who unsubscribed costs you more trust than the whole campaign earns.

A welcome series or a post-purchase follow-up is built on the same canvas as your service automations. The same steps, the same connections, the same way of waiting and branching.

That lets a marketing flow do things a standalone mail package can't, such as querying your webshop before it sends. And you only learn it once.

A contact is never enrolled in the same flow twice. Duplicate enrolments are the most common way a customer ends up with the same welcome mail four times.

You set up your own sending domain, with the DNS records that go with it. Cuego checks whether they're set correctly before you start sending.

Without those records your mail lands in the spam folder for part of your recipients, and you only notice through disappointing numbers. The annoying part is that you then don't know whether your offer didn't work or your mail didn't arrive.

Because campaigns and service work from the same customer data, your system knows there's an open ticket. You can take that into account in who does and doesn't fall into a campaign.

That is exactly what goes wrong when marketing sits in a separate package. A discount on the product someone received damaged last week isn't unfortunate timing but a message telling the customer that nobody is looking at them.